DATE
09/05/2022
Billboard Saturdays
Billboard, home to Billboard Saturdays and Lucky Thursdays, is one of Melbourne’s most iconic club venues—known for hosting some of the biggest parties in the city.
Tasked with completely revamping their LED visuals to create a new experience for patrons, we created a set of over 50+ visuals designed to elevate the atmosphere and match the high-energy party culture. Trusted with creative freedom and the goal to craft an entirely new visual identity that felt dynamic, colorful, and perfectly aligned with the venue’s commercial and party-style music.. while keeping in mind their core audience: university students looking for an unforgettable night out.
3D Visuals
Nightclub
Click To Play
Creative Responsibilities
• Concept Development & Creative Direction – Full creative freedom was entrusted to design a fresh, vibrant aesthetic for the venue.
• Animation & Execution – Produced over 50 unique 30-second loops, all designed specifically for Billboard’s massive LED screens.
• Character & Logo Showcases – Created animations that seamlessly integrated the venue’s branding, making the visuals not just background elements but part of the experience.
• Energetic & Playful Style – Designed with bold, vibrant colors and dynamic movement, drawing inspiration from Nickelodeon-style visuals with playful elements like colorful balls, emojis, abstract shapes, and unique animated characters.
Characters & Assets
To make the visuals unique to the venue, everything was custom crafted for success. A series of unique and memorable characters were made to appear throughout the visuals, including:
• A candy-colored gnome - playful, surreal, and perfect for the party vibe.
• A custom party traffic light - bringing a fun twist to the club's notorious party vibes.
• A floating brain machine—an abstract, eye-catching centerpiece that stands out in the visuals.
